Published Date: 24 April 2009
By Nicole Green
BRITAIN’S Got Talent star Susan Boyle is making YouTube history as her audition video tops a list of most-watched clips of all time.
Boyle’s rendition of the Les Miserables classic I Dreamed a Dream has already been viewed more than 93.5 million times on the video website.
But the number of times people have actually watched the clip, across all outlets, could be nearer to 200 million.
The three-minute clip has been posted on YouTube by over 1,000 members. Combined, the clips have been viewed more than any others in the UK.
One clip alone has been seen nearly 39 million times, putting it straight into the YouTube list of top ten “most viewed” videos in the UK.
Whilst other top-ten clips have clocked up views over long periods of time, Boyle’s audition has achieved the staggering number of hits in just 11 days.
Boyle “only learned what YouTube was in the last week” and does not own a computer. But her video is now more popular than clips from pop diva Leona Lewis and American President Barack Obama.
Sarah Wood, operations manager at Unruly Media, a video marketing specialist, said that in many ways the success had not been a surprise.
“It’s an uplifting piece of content that has made a strong emotional connection with millions of viewers. Where this clip differs is the speed at which it has spread across the internet.
“Susan Boyle was ‘discovered’ back in 1999, but this was before social media existed. If we’d had YouTube, Twitter and Facebook in 1999, she would have been singing with Elaine Paige long before now.”
Last week, people using Google in the US searched for “Susan Boyle” more than A-list celebrities Britney Spears, Paris Hilton, Angelina Jolie and Salma Hayek combined.
Niall McKinney, CEO of the leading trade marketing website, UTalkmarketing.com, said: “This whole phenomenon shows how much access people have to fame.
” To get the level of global promotion Susan Boyle has had would have previously cost record labels tens of millions of pounds and they wouldn’t have spent that on a little-known star like her.”
Dozens of websites have been set up by adoring fans, and domain names have been snapped up by people who hope to cash in on the “Susan Boyle effect”.
A-list celebrities around the world have shown their support, with Hollywood couple Demi Moore and Ashton Kutcher posting links to her YouTube clip on social networking site Twitter.
But PR guru Max Clifford warned that with such rapid success, Boyle will have to be protected.
He did not rule out the option of working with Boyle in the future.
He said: “If she’s half as lovely as she seems, I’d love to guide her through the minefield that is stardom.”
Campbell has new spin on Susan Boyle phenomenon
Source: Reuters
Alastair Campbell believes politicians can learn from Susan Boyle’s ‘authenticity’
Published Date: 20 April 2009
By Stephen McGinty
ALASTAIR Campbell has announced that politicians can learn a valuable lesson from Susan Boyle, the middle-aged Scottish spinster whose unruly appearance but sensational singing on Britain’s Got Talent has attracted global media attention.
While Tony Blair’s former spokesman did not go so far as to suggest politicians serenade the electorate with a rendition of I Dreamed A Dream, from Les Miserables, as Ms Boyle has done to the delight of millions of viewers on television and via YouTube, he did advise them to recognise her “authenticity”.
In a post on his blog, Mr Campbell said: “If politicians tend to read the Sunday papers with a mix of horror and trepidation, one person who must read them week after week with a sense of his own skills in shaping the popular culture agenda is Simon Cowell.
“The overnight sensation that is Susan Boyle and her 25 million YouTube hits is the latest chapter in Cowell’s story.
“If there is a lesson from her success for politicians, it is authenticity. It is the only communication that works.”
As of last night her performance had been viewed more than 50 million times on YouTube.
And yesterday Ms Boyle’s singing teacher revealed that she was a serial talent show failure who had previously auditioned without success in the late 1990s for My Kind of People and abandoned the auditions for The X Factor when she realised people were being chosen for their looks. Fred O’Neil said that Ms Boyle’s audition for Britain’s Got Talent was her final throw of the dice.
He said: “I remember a phone call late last year when she said she was too old and that it was a young person’s game.”
Mr O’Neil urged her to reconsider and attend the auditions in Glasgow.
This weekend Elaine Paige sent a message of support to Britain’s latest and possibly most unlikely singing sensation.
Ms Boyle, 47, told the talent show she had dreamt of becoming as successful as Paige, who starred as the original Evita in London in 1978.
The veteran singer said there had been a huge reaction to Ms Boyle’s performance from listeners to her Radio 2 show.
In a message posted on her website, she wrote: “Ever since Susan’s appearance on Britain’s Got Talent my Radio 2 inbox has been flooded with e-mails. It seems her performance has really captured the hearts of everyone who saw it, me included … it looks like I have competition. Perhaps we should record a duet?”
Paige is not the only celebrity backing the unemployed church volunteer from Blackburn in West Lothian. Hollywood actress Demi Moore last week said she was reduced to tears by the performance.
Ms Boyle, complete with her distinctive curly locks, won over a sceptical audience to become a global phenomenon following her appearance on Britain’s Got Talent. Her performance was also watched by millions online.
She has been catapulted into the limelight in America, where her story has been featured on US morning television shows and news programmes.
She was interviewed by satellite from Scotland for the talk show Larry King Live. The show which will be broadcast on CNN International today.
Alex Salmond, the First Minister, has also sent a letter of support to the singer, who hails from the same area of West Lothian as the SNP leader.
The First Minister’s letter offered his “warmest congratulations” for what he describes as a “stunning performance”.