In a decade that was defined by the emergence of YouTube, 2009 saw the development of international stars because of exposure on YouTube. According to YouTube’s blog, 2009 was the biggest year yet for online video and for the first time, YouTube is sharing its “Most Watched” video list. Not surprisingly, Susan Boyle is at the top of it. Susan Boyle’s the 48-year old Scottish woman who first shocked Simon Cowell and the judges of Britains’ Got Talent, and then the entire World after clips of her performance were liberally uploaded to YouTube for view. The result was a primal, rapid reaction to her voice, and over 120 million views generated. Of those, my video on Susan Boyle accounted for a tiny share of 2 million views.


