He is reported in the News of the World as saying: “What Susan’s achieved is unbelievable. Everybody wants a piece of her and the market for her is huge. I could see her with her own clothing range. Sure, why not?”

The rapper claimed that Susan would have “massive appeal” to her demographic. He explained: “She’ll appeal to women of a certain age. They’ll see an ordinary person who made the best of herself. It’ll give them hope.”